ATHELETE PRIME
PRIVACY POLICY
Last updated: 2026
At Athlete Prime, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we may collect, use, store and protect your information when you visit our website, place an order, contact us or use our online store.
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WHO WE ARE
Athlete Prime is an online sports store offering sports accessories, training essentials and fitness products for active lifestyles.
For privacy-related questions, you can contact us at:
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INFORMATION WE MAY COLLECT
We may collect the following information when you use our website or place an order:
Name
Email address
Billing address
Shipping address
Phone number, if provided
Order details
Payment and checkout information
Contact form messages
Customer support messages
Website usage information
Device and browser information
Cookies and similar tracking data
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HOW WE USE YOUR INFORMATION
We may use your information to:
Process and manage orders
Deliver products and provide order updates
Respond to customer enquiries
Provide customer support
Manage payments and checkout
Improve our website and shopping experience
Prevent fraud and protect website security
Keep records required for business, tax or legal purposes
Send service-related messages about your order
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PAYMENT INFORMATION
Payments are processed through secure third-party payment providers.
Athlete Prime does not directly store full card payment details on the website. Payment information may be handled by payment providers, checkout services or the e-commerce platform used to operate the store.
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SHARING YOUR INFORMATION
We may share necessary information with trusted third parties when required to operate the store, including:
Payment providers
Delivery and fulfilment partners
Website hosting and e-commerce platform providers
Customer support tools
Analytics and website performance tools
Legal, tax or compliance advisers, if required
We only share information where necessary for business, operational, legal or customer support purposes.
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COOKIES
Our website may use cookies and similar technologies to improve browsing, enable shopping functionality, remember preferences, analyse website performance and support checkout features.
You may be able to manage cookies through your browser settings.
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MARKETING COMMUNICATIONS
If you choose to sign up for marketing emails, we may use your email address to send updates, offers or product information.
You can unsubscribe from marketing emails at any time by using the unsubscribe option in the email or by contacting us.
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HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including order management, customer support, legal, tax, accounting and fraud prevention purposes.
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YOUR RIGHTS
Depending on applicable law, you may have the right to:
Request access to your personal information
Ask us to correct inaccurate information
Ask us to delete your information in certain circumstances
Object to certain uses of your information
Ask us to restrict how we use your information
Withdraw consent where processing is based on consent
Request a copy of the information we hold about you
To make a privacy request, contact us at:
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DATA SECURITY
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.
However, no online system can be guaranteed to be 100% secure.
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THIRD-PARTY LINKS
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content or policies of third-party websites.
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CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any updates will be posted on this page.
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CONTACT
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If you have any questions about this Privacy Policy or how your information is handled, please contact us at: